Direct mail means any kind of physical material for promotion it can be in the form of a flyer, brochure, feedback form, or a free sample with a letter.
Direct mail places a direct connection which means a greater reach to your audience.
Your existing audience is your present supporters, know more about their experience with you for improving yourself. Send them a feedback form and ask them to write a genuine review for their benefit. Reviews and ratings are great sources of your success if taken seriously.
The social media market is trending nowadays but it’s also becoming less effective due to larger competition. So, stand out of the crowd and support traditional ways creatively. There is great potential for direct mail in Pickering, ON.
Re-engage old customers
Small business wants more and more new customers and amidst this, they forget that there are their old or existing customers also who are supporting them continuously from the start and they are behind your success. Take a break from running after new customers, and look after the existing ones. If you launch a new product in your business try to introduce it to them, send them free samples, and ask them for its reviews. Make them feel special and see how they will stand for you and your business. You will get amazed to see the amount of support they do and would even bring new customers for you.
Track the response
Always put your contact details for queries on flyers, brochures, feedback forms, letters, etc. Contact details mean your phone number, address of your business, social media address, website link, if any, and all the other details. So, after using the sample or reading your advertisement customers can contact you for inquiry and their order for purchase with this you can track the number of responses with the amount of investment. And is also a fact that direct mail advertisement to the right target audience will always provide you with a boost in sales. This method is a cost-effective and efficient way of advertising.