Brochures are basically some promotional documents or it can be called as a marketing tool. It is primarily used to make some advertisement of an organization, a company, some product or service, and to inform the customer about some specific benefit from a company or by buying a service. It is a kind of flyer or pamphlet which is distributed to various consumers to spread some information regarding anything. brochure printing in Evanston, IL can help you print best brochure possible in Evanston.
These are one of the most popular products in the world of advertising, promotion, and marketing products. People use brochures as a medium of advertising by distributing them hand to hand, which in hand creates more awareness to people and it is one of the best ways to gain the attention of people in a direct way. Now when it comes to advertisements, people usually get confused between a flyer and a brochure. They both have very different characteristics. Brochures are generally not distributed as flyers. Brochures are usually distributed by salespeople after the consumer shows some interest in a particular product or service. Whereas, flyers are distributed widely to a large number of people to spread the word, or to advertise any product or service.
The most common sizes for printing a brochure are letter size, A5 and A6, the cost of printing varies according to different sizes.
There are commonly three types of brochures, which are as follows-
- Gate-Fold– These are rarely used brochures because they are little expensive than the traditional kind of brochures. It is constructed by folding panels on each side which opens like gate with bigger interior on middle.
- Bi-Fold– This is very basic kind of brochures as it is made by folding up the brochure in the middle dividing it into two parts.
- Z-Fold– A z-fold brochure has three folds on it, which makes it in a zigzag shape that is why its name is given by letter Z. These are stylish and look nice.
That too in a very much reasonable price, they are best in marketing tools like brochures. So, if you are looking to advertise in Evanston, go to Allegra.